Designer Boutique for Custom-Stitched Indian & Western Wear in Pune
Visit/Contact Us
Visit us today and experience the joy of personalized fashion. Let us help you find the perfect outfit that not only complements your style but also enhances your confidence and grace.

Ethnic Story, Bul- Krishnkunj, Plot No. 1, S No. 252/2, Ramban CHS, D P Road, Aundh, Pune. Maharashtra.
+91 96377 88890
Free Consultation Before You Stitch
Have something in mind but unsure how it’ll turn out? Book a free consultation with our team before you place an order. We’ll help you plan your design, fabric, and finish — no strings attached.
Submit Your Query Here
Store Opening Hours
Tue-Sun :
10:00 am – 8:00 pm
Monday Closed
About Ethnic Story – Your Designer Fashion Destination
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Welcome to Ethnic Story Boutique – your one-stop destination for high-end designer wear, custom tailoring, and bespoke fashion. We craft couture evening gowns, bridal lehengas, chic cocktail dresses, custom blouses, Indo-Western outfits, anarkali gowns, embroidered sarees, sharara suits, and more.
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Our expert artisans deliver intricate hand embroidery, machine embroidery, and personalized fittings that reflect tradition and trends. Every service is designed to elevate your style, from fabric customization to saree revamping.
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We also offer garment restoration, palazzo tailoring, fabric dyeing, and free fashion consultations to help you create looks that are uniquely yours. Whether it’s a red carpet look or a timeless wedding outfit, Ethnic Story makes luxury fashion personal.
Discover a world where custom fashion meets craftsmanship — only at Ethnic Story.
Ethnic Story | The Boutique Store




Unveiling the Art of Tailoring
Your Dream Outfit, Custom-Made to Perfection
At Ethnic Story, we don't just stitch clothes — we create art tailored just for you. Whether it's custom stitching in Pune for an elegant saree blouse or a complete bridal lehenga set, our expert designers and tailors are here to bring your vision to life.
🧵 What We Offer: Custom Stitching for Every Style
From traditional to modern, we've got every style covered
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Styling & Tailoring Indian Wear
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Bridal Lehenga
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Anarkali, Punjabi Suits, Haldi & Mehendi outfits
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Saree Blouse (with designer blouse stitching)
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Sharara, Gowns & more
Experience the best bridal lehenga stitching services with intricate handwork, perfect fits, and elegant finishing.
Designer Bridal Lehengas in Pune – Custom Made for Your Big Day
Discover an exclusive range of custom bridal lehengas in Pune, handcrafted with precision and elegance. From traditional reds to contemporary pastels, our lehengas are tailored to your vision. Whether it's a wedding, reception, or engagement, we stitch bridal outfits in Pune that capture your dream look perfectly. Book your design consultation today.

Bespoke Blouses
A well-fitted blouse can elevate the look of any saree or lehenga. Our tailors specialize in creating blouses that complement your outfit and suit every occasion, from casual gatherings to grand celebrations.
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Bottom Wear
Discover unparalleled craftsmanship with our bespoke tailoring services for all types of bottom wear. From classic trouser pants to elegant dhoti pants, chic parallel pants to traditional Patiala salwars, and everything in between, our expert designers and skilled tailors craft each piece to perfection. Elevate your style with our wide range of meticulously designed and flawlessly stitched bottom wear Experience the art of customized fashion with us today!

Custom- Made Sarees
Indulge in the luxury of a custom-made saree, crafted from scratch to reflect your unique style and personality! Whether you select from our exquisite collection of premium fabrics or bring your own cherished material, our skilled artisans will work closely with you to design and create a stunning saree tailored to your exact preferences. From intricate embroidery to personalized draping styles, every detail is meticulously crafted to ensure a flawless finish.
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Custom Anarkalis in Pune
Flowing and graceful, anarkalis are a timeless choice for festive occasions. Our collection features a variety of styles, from traditional to contemporary, get the best Anarkali stitching service in Pune.

Sharara Suits
Punjabi Sharara suits are a popular choice for weddings and other festive occasions. Our boutique offers the best sharara suits that are designed to make you look and feel amazing. Choose from a variety of fabrics, colors, and designs to find the perfect sharara suit for your special day.
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Kurta Pant Ensemble
Elevate your style with a perfect fit kurta and pant ensemble, crafted from scratch just for you! Whether you choose from our premium fabrics or bring your own, our expert designers and skilled tailors will create a stunning outfit tailored to your exact measurements. We offer a variety of styles, from simple and elegant to bold and trendy. Our kurtis are perfect for everyday wear and special occasions alike. Experience the luxury of bespoke fashion with our meticulous attention to detail and flawless stitching services.
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Haldi & Mehendi Outfits
Celebrate your special moments with custom-made Haldi and Mehendi outfits, crafted from scratch to perfectly suit your style and wedding theme! Choose from our curated collection of vibrant fabrics or bring your own cherished material, and our expert designers will work with you to create stunning ensembles for these joyous occasions. From intricate embroidery and embellishments to personalized designs and perfect fits, every detail is meticulously crafted to ensure you look and feel your best.
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Styling Western & Fusion Wear
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Evening Gowns
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Jumpsuits
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Designer Western Dresses
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Indo-Western Ensembles
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Formal & Causal Wears
Need indo-western stitching in Pune or a chic designer dress for a special event? We’ve got you covered.
Custom Evening Gowns in Pune
Create stunning, made-to-order evening gowns in Pune for your special occasions. Whether you prefer flowy gowns, Indo-Western fusion styles, or cocktail dresses, our expert tailors and designers bring your vision to life. Visit our boutique for designer Indo-Western dresses in Pune that reflect your unique personality.

Formal & Causual Wears
From sharp formal blazers and sleek office skirts to trendy casual jackets and everyday shirts, we handle it all. Our skilled tailors ensure a perfect fit and impeccable craftsmanship for every piece, making you look your best whether at the office or out on the town. Experience personalized service and high-quality tailoring that transforms your formal and casual wear into standout pieces.
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Western Dresses
From playful frocks and trendy tops to elegant strapless dresses and chic shirt dresses, we specialize in creating the perfect fit for every style. Whether it's a timeless classic long dress or a versatile wrap dress, our skilled artisans ensure you look stunning for any occasion. Discover the perfect blend of fashion and fit with our personalized attention to detail, making every piece uniquely yours. Step out in confidence and style with our bespoke Western wear creations.
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Indo-Western Dresses in Pune
Discover the perfect fusion of tradition and modernity with our exceptional styling and tailoring services for Indo-Western wear! Specializing in unique and beautiful drape patterns, we create stunning outfits that seamlessly blend cultural elegance with contemporary flair. From bespoke sarees with a twist to chic fusion gowns, our expert tailors bring your vision to life with precision and artistry. Visit our boutique for designer Indo-Western dresses in Pune that reflect your unique personality.
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Specialized Services and Exclusive Products
At Ethnic Story, we offer not only a stunning array of Indian and Western wear but also an array of specialized services and exclusive products to cater to all your fashion needs. Our dedication to excellence extends beyond clothing, ensuring that every aspect of your attire is perfect.

Hand and Machine Embroidery
Embroidery is an art that adds intricate detail and elegance to any garment. At Ethnic Story, we offer hand and machine embroidery services, allowing you to choose from various designs and patterns. Our skilled artisans create stunning embroidery that enhances the beauty of your outfits, whether it's a delicate motif on a blouse or an elaborate design on a bridal lehenga.

Fabric Bleaching and Dyeing
Transform your fabrics with our professional bleaching and dyeing services. Whether you want to refresh the color of an old garment or achieve a specific shade for a new creation, our expert dyeing techniques ensure vibrant and lasting results. We offer a wide range of dyeable and non-dyeable fabrics, allowing you to bring your creative visions to life.

Saree Fall and Pico Works
Perfect the drape and flow of your saree with our saree fall and pico services. Adding a fall to your saree enhances its structure and provides a polished finish. Our pico stitching ensures a neat and durable hem, making your saree easier to handle and wear. Browse our saree services gallery to see the difference these small details can make.
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Saree Revamping
Revitalize your old sarees with our trending saree revamping service. Please bring in your cherished sarees and let us transform them into beautiful new outfits. Whether it's converting a saree into a contemporary dress or a stylish lehenga, our revamping service gives your old sarees a new lease on life. Explore our revamping gallery to see the incredible transformations we've achieved.
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Dyeable Leggings
Achieve the perfect match for your kurtis and dresses with our dyeable leggings. Available in various sizes and styles, our leggings can be dyed to any shade, ensuring a flawless look for your outfits.
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Wide Range of Fabrics, Laces, and Tassels
Explore our extensive collection of fabrics, from dyeable options perfect for custom creations to non-dyeable fabrics in various textures and colors. Additionally, we offer a wide selection of heavy to simple laces and tassels, adding the perfect finishing touch to your garments.
Contact Us
Visit us today and experience the joy of personalized fashion. Let us help you find the perfect outfit that not only complements your style but also enhances your confidence and grace.

Ethnic Story, Bul- Krishnkunj, Plot No. 1, S No. 252/2, Ramban CHS, D P Road, Aundh, Pune. Maharashtra.
+91 96377 88890
Free Consultation Before You Stitch
Have something in mind but unsure how it’ll turn out? Book a free consultation with our team before you place an order. We’ll help you plan your design, fabric, and finish — no strings attached.
Submit Your Query Here
Store Opening Hours
Tue-Sun
10:00 am – 8:00 pm
Monday Closed
In-House Boutique Tailoring Unit in Pune
Our boutique and tailoring unit is based in Pune. No outsourcing, no compromise — just pure craftsmanship from our skilled team. Supyou'reou’re searching for a boutique tailor in Pune who truly understands women's style. Welcome home.
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Real Customers, Real Confidence
We’ve stitched over 1,92,000+ outfits over the past 10 years and earned the trust of fashion-forward women. Want proof? Check our glowing reviews and transformations.