top of page


Launched in 2012, Ethnic Story offers a wide range of women's clothing from unstitched dress materials to dupatta's that are curated to fit any person's unique sense of style. Our aim is to provide our customers with the latest and trending ethnic clothing. We strive to keep our customers updated with new fashion by posting new arrivals every week on our website.  

It's our mission to provide you with products that designed for comfort, elegance and timelessness. We want you to be confident in your purchases, knowing that they will last!

As a customer-focused business, we make it our top priority to provide excellent customer service. We also endeavor to process your order quickly, and to ship it just as fast. We want you to be able to shop with complete assurance and confidence, so we offer a hassle-free return policy as well.

We're experts in designing, curating and stitching clothing for women. On the other side of  e-commerce store, we have an offline store at Pune, Maharashtra which includes all our services. From embroidery to stitching, we do it all. We also offer a range of designing stitching  services from bridal wear to westerns and everything else in between!

In our sewing workshop, we currently have a team of ten employees and five designers. Along with us, these employees help produce custom clothing for women of all ages.

bottom of page