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Handcrafted in India
Free Shipping
COD Available
7-Day Easy Returns
100% Secure Payments
Handcrafted in India
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The Ethnic Story

Our Roots Our Artisans Slow Fashion

Our Roots

What began in 2015 as a small neighbourhood store in Pune has blossomed into a beloved destination for made-to-order ethnic and contemporary women's wear. We launched our e-commerce store in 2022 to share our craft with customers across India, while preserving the essence of our origins.

The Craft

Our in-house workshop is the heartbeat of our brand. Powered by 17 passionate artisans, we breathe life into every stitch, silhouette, and intricate embroidery.

What We Do

⦿ Designed in-house with love and intent ⦿ Made-to-order for the perfect fit and feel ⦿ Crafted using time-honoured techniques and high-quality fabrics ⦿ Delivered with care and a personal touch

Social stories

  • Best Seller

    Mello Maharani Cotton Midi Dress

  • New

    Cozy-Chic Button-Down Peter Pan Collar Cotton Top

  • New

    Urban Chic Solid Black Overlay Tunic Top

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Real women. Real style. Follow our journey.

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Some Facts About Us

  • A Decade of Excellence

    A Decade of Excellence

    10 years of experience in crafting beautiful, ethnic women's wear, with a legacy built on quality, tradition, and customer satisfaction.

  • Serving Thousands

    Serving Thousands

    We've had the privilege of catering to over 50,000 happy customers, each with their own unique style and story.

  • Trusted Brand

    Trusted Brand

    Our commitment to excellence and customer delight has earned us the trust of a large and loyal customer base, making us a go-to destination for ethnic women's wear.

  • Empowering Artisans

    Empowering Artisans

    We work directly with local artisans to preserve their heritage and provide fair, dignified livelihoods. When you choose our outfits, you're not just buying fashion you’re investing in a legacy. Every purchase supports their art, their families, and their future.

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© 2026 Ethnic Story, Pune. Maharashtra

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