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Welcome to Ethnic Story boutique bliss, your premier haven for high-end designer fashion! At Ethnic Story boutique, we marry timeless sophistication with contemporary flair, offering meticulously crafted and bespoke designer garments. Our expert craftsmen excel in creating intricate and elegant pieces, including couture evening gowns, custom-tailored suits, chic cocktail dresses, stylish jumpsuits, bridal lehengas, bespoke blouses, anarkali gowns, Indo-western wear, sharara suit, plazzos, embroidered sarees and everything else in between.

Our extensive range of services includes hand and machine embroidery, bespoke tailoring and fabric customization. We also offer specialty services like fabric dyeing, garment restoration, Saree revamping and personalized fittings to ensure your attire is perfect down to the last detail. Whether you need a red-carpet-ready ensemble or a uniquely tailored outfit for a special occasion, Ethnic Story is your ultimate destination.

Indulge in the luxury of custom fashion with our free design consultations and explore a stunning selection of laces, trims, and embellishments to add a unique touch to your wardrobe. Discover the allure of personalized style and elevate your fashion game with Ethnic Story – where every piece is a work of art, and every client is a masterpiece

Ethnic Story | Designer Clothing Store 

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Bridal Lehenga

Unveiling the Art of Tailoring

At Ethnic Story, we believe that clothing is not just about fabric, it's about expression. Our team of skilled tailors and designers are artists in their own right, dedicated to creating pieces that are as unique as you are. From the intricate embroidery on a bridal lehenga to the perfect fit of a saree blouse, every stitch is a testament to our commitment to quality and style.

Our Services

Styling & Tailoring Indian Wear

Bridal & Ocassional Lehengas

Your wedding day is one of the most important days of your life, and your bridal lehenga should be nothing short of perfection. Our bespoke bridal lehengas are designed to capture the essence of your love story, with intricate designs, luxurious fabrics, and exquisite detailing. Personalize your lehenga with us, and let your wedding attire be a true reflection of your unique style.


Bespoke Blouses

A well-fitted blouse can elevate the look of any saree or lehenga. Our tailors specialize in creating blouses that complement your outfit and suit every occasion, from casual gatherings to grand celebrations.

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Bottom Wear

Discover unparalleled craftsmanship with our bespoke tailoring services for all types of bottom wear. From classic trouser pants to elegant dhoti pants, chic parallel pants to traditional Patiala salwars, and everything in between, our expert designers and skilled tailors craft each piece to perfection. Elevate your style with our wide range of meticulously designed and flawlessly stitched bottom wear Experience the art of customized fashion with us today!


Custom- Made Sarees

Indulge in the luxury of a custom-made saree, crafted from scratch to reflect your unique style and personality! Whether you select from our exquisite collection of premium fabrics or bring your own cherished material, our skilled artisans will work closely with you to design and create a stunning saree tailored to your exact preferences. From intricate embroidery to personalized draping styles, every detail is meticulously crafted to ensure a flawless finish.

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Flowing and graceful, anarkalis are a timeless choice for festive occasions. Our collection features a variety of styles, from traditional to contemporary, ensuring that you find the perfect anarkali for every celebration.


Sharara Suits

Punjabi Sharara suits are a popular choice for weddings and other festive occasions. Our boutique offers the best sharara suits that are designed to make you look and feel amazing. Choose from a variety of fabrics, colors, and designs to find the perfect sharara suit for your special day.

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Kurta Pant Ensemble

Elevate your style with a perfect fit kurta and pant ensemble, crafted from scratch just for you! Whether you choose from our premium fabrics or bring your own, our expert designers and skilled tailors will create a stunning outfit tailored to your exact measurements. We offer a variety of styles, from simple and elegant to bold and trendy. Our kurtis are perfect for everyday wear and special occasions alike. Experience the luxury of bespoke fashion with our meticulous attention to detail and flawless stitching services.

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Haldi & Mehendi Outfits

Celebrate your special moments with custom-made Haldi and Mehendi outfits, crafted from scratch to perfectly suit your style and wedding theme! Choose from our curated collection of vibrant fabrics or bring your own cherished material, and our expert designers will work with you to create stunning ensembles for these joyous occasions. From intricate embroidery and embellishments to personalized designs and perfect fits, every detail is meticulously crafted to ensure you look and feel your best.

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Styling & Tailoring Western Wear


Transform your dream dress into reality with our expert styling and tailoring services! Whether it's a stunning wedding gown, an elegant occasional gown, a chic cocktail party dress, or exquisite bridesmaids' gowns, we cater to all your needs. Our skilled tailors and designers specialize in crafting perfectly fitted, breathtaking gowns that make you stand out at any event. Trust us to add that touch of magic to your special moments with our impeccable craftsmanship and personalized attention to detail.

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Formal & Causual Wears

From sharp formal blazers and sleek office skirts to trendy casual jackets and everyday shirts, we handle it all. Our skilled tailors ensure a perfect fit and impeccable craftsmanship for every piece, making you look your best whether at the office or out on the town. Experience personalized service and high-quality tailoring that transforms your formal and casual wear into standout pieces.

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Western Dresses

From playful frocks and trendy tops to elegant strapless dresses and chic shirt dresses, we specialize in creating the perfect fit for every style. Whether it's a timeless classic long dress or a versatile wrap dress, our skilled artisans ensure you look stunning for any occasion. Discover the perfect blend of fashion and fit with our personalized attention to detail, making every piece uniquely yours. Step out in confidence and style with our bespoke Western wear creations.

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Indo-Western Wears

Discover the perfect fusion of tradition and modernity with our exceptional styling and tailoring services for Indo-Western wear! Specializing in unique and beautiful drape patterns, we create stunning outfits that seamlessly blend cultural elegance with contemporary flair. From bespoke sarees with a twist to chic fusion gowns, our expert tailors bring your vision to life with precision and artistry. Stand out in any crowd with our exquisitely crafted Indo-Western attire, designed to celebrate your individuality and style

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Specialized Services and Exclusive Products

At Ethnic Story we not only offer a stunning array of Indian and Western wear but also provide an array of specialized services and exclusive products to cater to all your fashion needs. Our dedication to excellence extends beyond clothing, ensuring that every aspect of your attire is perfect. 


Hand and Machine Embroidery

Embroidery is an art that adds intricate detail and elegance to any garment. At Ethnic Story, we offer both hand embroidery and machine embroidery services, allowing you to choose from a wide range of designs and patterns. Our skilled artisans create stunning embroidery that enhances the beauty of your outfits, whether it's a delicate motif on a blouse or an elaborate design on a bridal lehenga.

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Saree Revamping

Revitalize your old sarees with our trending saree revamping service. Bring in your cherished sarees and let us transform them into beautiful new outfits. Whether it's converting a saree into a contemporary dress or a stylish lehenga, our revamping service gives your old sarees a new lease on life. Explore our revamping gallery to see the incredible transformations we've achieved.


Fabric Bleaching and Dyeing

Transform your fabrics with our professional bleaching and dyeing services. Whether you want to refresh the color of an old garment or achieve a specific shade for a new creation, our expert dyeing techniques ensure vibrant and lasting results. We offer a wide range of dyeable and non-dyeable fabrics to choose from, allowing you to bring your creative visions to life. 

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Dyeable Leggings

Achieve the perfect match for your kurtis and dresses with our dyeable leggings. Available in a variety of sizes and styles, our leggings can be dyed to any shade, ensuring a flawless look for your outfits.


Saree Fall and Pico Works

Perfect the drape and flow of your saree with our saree fall and pico services. Adding a fall to your saree not only enhances its structure but also provides a polished finish. Our pico stitching ensures a neat and durable hem, making your saree easier to handle and wear. Browse our saree services gallery to see the difference these small details can make.

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Wide Range of Fabrics, Laces, and Tassels

Explore our extensive collection of fabrics, from dyeable options perfect for custom creations to non-dyeable fabrics in a variety of textures and colors. Additionally, we offer a wide selection of heavy to simple laces and tassels, adding the perfect finishing touch to your garments. 

Our Story

At our boutique, we believe that fashion is a reflection of your unique style. Whether you need a bespoke bridal lehenga, a chic Anarkali, or a casual kurti, our skilled tailors are here to create the perfect outfit for you. Visit us today and discover the finest in Indian and Western wear. Come and explore our store and find your unique style today.

Contact Us

Visit us today and experience the joy of personalized fashion. Let us help you find the perfect outfit that not only complements your style but also enhances your confidence and grace.


Ethnic Story, Bul- Krishnkunj, Plot No. 1, S No. 252/2,  Ramban CHS, D P Road, Aundh, Pune. Maharashtra.

+91 96377 88890

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Opening Hours



10:00 am – 8:00 pm


Our Creations

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